As everyone knows Toei started doing stuff OnDemand via Direct2Drive.

After getting a few of these, and being underwhelmed by the horrid video quality, I now need to ask this very serious question.

Is Toei USA committing fraud?

I show you this screenshot that is on the Pretty Cure sales page.  This is supposed to be a screenshot from the show, to be used as a gauge on the video quality, to help you decide if you want to buy it or not.

Relatively nice picture quality isn’t it?

So what is the problem?

Well… here is the same picture, taken by me, from the first episode of the series, as it is available to buy.

Ignore the credits, afterall, it would be fair for them to use a scene from the opening, but remove the credits to help people gauge the video quality.

Compare the actual picture quality.  The resolution is bigger, but let’s ignore that.  The screenshot they have as an example has bright vivid colors and is very clean.  The episode itself has rainbowing, artifacing issues, is pixelated, and may have very well been copied from a VHS tape.  Compare stuff like the girls’ hair, the sunlight, the pipe in the bottom left.

This is dishonest advertising at it’s worst.  This is an unacceptable way to do business, especially when you are trying to sell a show with an extremely niche audience anyways.  The video quality for Toei OnDemand’s other three shows: Digimon Adventure 02, Slam Dunk, and Fist of the North Star, is also very poor, but the screenshots from those shows are at least accurate in showing that.

I suggest fans of Pretty Cure and anime in general vote with their wallets and not purchase episodes of the series to show this isn’t acceptable.

So what do you think?  Is Toei USA committing fraud by being dishonest like this?

Tags: Animation, Anime, Digimon, Downloads, Fist of the North Star, On Demand, Pretty Cure, Slam Dunk, Toei